Patrick Frank

INDEPENDENT ADVISORY · FORESIGHT, PRODUCT STRATEGY & INNOVATION

What should you build next—and why?

I help leaders decide where to grow, what to build and which opportunities deserve investment.

As a strategic sparring partner, I work with you and your team to connect emerging customer needs, technologies and business capabilities—and test the assumptions behind the next move.

Discuss your challenge
Patrick Frank
Experience acrossCaterpillarDentsply SironaStraumann

01 / Where I can help

Where to grow.
What to build.
Where to invest.

01

Explore new opportunities

Where could our next business come from?

Connect changing customer needs, emerging technologies and your business’s strengths to identify promising directions.

What you take awayPrioritised opportunities and a clear direction to explore.

02

Shape what comes next

What could we offer—and why would customers choose it?

Turn an opportunity into a product, platform or business model with a clear reason to exist.

What you take awayA product or business model concept with a clear customer benefit.

03

Decide where to invest

What is worth committing to?

Test the assumptions that matter and use the evidence to decide what to pursue, change or stop.

What you take awayEvidence to pursue, change or stop an investment.

02 / How we work together

03 / Selected work

What this looks like
in practice.

Selected work from my previous leadership roles.

01

Caterpillar

Making electrification work as a business.

I tested customer workflows and business-model assumptions to inform pricing and investment decisions.

Explore the work
01 / CaterpillarAug 2023 – Mar 2026

Business Model & Product Strategy Leader – Europe

Context

Electric machines depend on charging, energy availability, site workflows and operating economics. The opportunity had to be understood across that entire system.

My contribution

I led customer assessments and proofs of concept, developed integrated business model blueprints and used total cost of ownership scenarios to inform product and commercial choices.

Result

The work informed pricing and multi-million-euro investment decisions. Testing invalidated critical assumptions and helped prevent misallocated investment.

Challenge assumptions.
Protect investment.
Critical assumptions invalidated through testing
02

Dentsply Sirona

Turning customer insight into a digital product offer.

I led a $2M development programme from concept to launch within a $30M annual revenue portfolio.

Explore the work
02 / Dentsply SironaSep 2016 – Aug 2021

Digital Product Transformation Leader in Endodontics – Global

Context

A connected hardware–software platform needed to bring clinical workflows, engineering, regulatory requirements and commercial priorities together.

My contribution

I owned product vision and lifecycle within a portfolio generating approximately $30M in annual revenue, and led a $2M development programme from concept to launch.

Result

The launch generated $1.5M in incremental revenue within the first six months, supported by coordinated execution across engineering, UX, marketing and sales.

$1.5Mincremental revenue in six months
03

Straumann

Connecting digital technologies with customer adoption.

I aligned customer workflows, product strategy and commercial teams across Western Europe.

Explore the work
03 / StraumannSep 2021 – Aug 2022

Western Europe Digital Growth Champion

I connected scanners, CAD/CAM and 3D printing into integrated digital workflows, aligned regional customer needs with product strategy, and coordinated cross-functional commercial execution across Western Europe.

More than €1.5Mincremental revenue in Q4 2021

04 / My approach

I2I. From insight
to impact.

I developed I2I to connect exploration with execution: understand what is changing, identify where your business can create value, and test what deserves investment.

We start with your question and work alongside your team. I2I provides structure; the scope adapts to your decision and existing process.

Explore the I2I framework PDF ↗
I2I — The Match: exploration, customer needs, capabilities, concepts and validation
View the full overview ↗

05 / About Patrick

A broad perspective.
A practical instinct.

My background spans product strategy, innovation and business development across industrial technology and MedTech. I’m at my best when customer needs, technology and business ambition need to be understood together.

Based in Buchillon, Switzerland.
Working in English, French and German.

Background & qualifications
Selected executive development

06 / Contact

What are you trying
to figure out?

Tell me what you’re considering and what you need to decide. We’ll start with a conversation about where an outside perspective could help.

Let’s talk 078 638 96 72